How often should you wash your denim jeans? Levi's design director Paul O'Neill and bassike co-founder Mary Lou Ryan give their verdict.
![Why you should never, ever wash your jeans (unless you really, really have to) | Jeans | The Guardian Why you should never, ever wash your jeans (unless you really, really have to) | Jeans | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/24/1414154611977/b338443e-5a1c-4bd1-a53a-9174d487e3a4-2060x1236.jpeg?width=465&quality=85&dpr=1&s=none)
Why you should never, ever wash your jeans (unless you really, really have to) | Jeans | The Guardian
![Stop Washing Your Jeans:” LS&Co. CEO Chip Bergh at Brainstorm Green - Levi Strauss & Co : Levi Strauss & Co Stop Washing Your Jeans:” LS&Co. CEO Chip Bergh at Brainstorm Green - Levi Strauss & Co : Levi Strauss & Co](https://www.levistrauss.com/wp-content/uploads/2014/05/14039517538_3ba7d22b34_b.jpg)
Stop Washing Your Jeans:” LS&Co. CEO Chip Bergh at Brainstorm Green - Levi Strauss & Co : Levi Strauss & Co
![Want the perfect jeans? Don't wash them for SIX months, says brand who make £230 'raw denim' pairs for stars including Ant and Dec (and put them in the freezer if they Want the perfect jeans? Don't wash them for SIX months, says brand who make £230 'raw denim' pairs for stars including Ant and Dec (and put them in the freezer if they](https://i.dailymail.co.uk/i/pix/2016/01/06/11/2FD5E15A00000578-3383755-image-a-2_1452080383524.jpg)
Want the perfect jeans? Don't wash them for SIX months, says brand who make £230 'raw denim' pairs for stars including Ant and Dec (and put them in the freezer if they
![Why you should never, ever wash your jeans (unless you really, really have to) | Jeans | The Guardian Why you should never, ever wash your jeans (unless you really, really have to) | Jeans | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/24/1414151727553/8581101b-a502-4bf9-8926-8e0f75664b4a-2060x1545.jpeg?width=700&quality=85&auto=format&fit=max&s=a2671ca413a01e268426cd1498b4b4e5)
Why you should never, ever wash your jeans (unless you really, really have to) | Jeans | The Guardian
![This is why you should NEVER wash your jeans, according to a man who should know best - Mirror Online This is why you should NEVER wash your jeans, according to a man who should know best - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article7385987.ece/ALTERNATES/s1200/MAIN-dirty-jeans.jpg)